Rieju es la única marca histórica que sigue activa e independiente. Fundada en 1934 por Luis Riera y Jaime Juanola, comenzó fabricando bicicletas. En 1949 presentó su primera bici motorizada, y en 1953 dio el gran salto con la Rieju 175, que en 1956 costaba 27.500 pesetas (aprox. 9.200 € actuales). Ese año, Rieju diversificó su gama con dos modelos originales: el scooter Isard y la 125 Sport, pero la fuerte competencia de Vespa y Lambretta, sumada a un diseño atrevido, frenó sus ventas.
Rieju is the only historic Spanish brand that remains active and independent today. Founded in 1934 by Luis Riera and Jaime Juanola, the company initially focused on bicycle production. In 1949, they presented their first motorised bicycle, and in 1953 they made a significant leap with the Rieju 175, which in 1956 was priced at 27,500 pesetas (approximately €9,200 today). That same year, Rieju diversified its range with two distinctive models: the Isard scooter and the 125 Sport. However, fierce competition from Vespa and Lambretta, along with its daring design, hindered sales growth.
